For its 50th birthday of Märkisches Viertel, Gesobau launched a pitch to create a new identity for the district, which is located in the north of Berlin. The resulting dynamic logo is as colorful and diverse as the people who live in Märkisches Viertel. A logo so simple and adaptive that each of the 35,000 residents can create their own.
Agency: Realgestalt Berlin
My role: design concept, logo design, brand design, illustration, art direction