Mercedes-benz next is the innovation magazine of the Stuttgart based car manufacturer. With Realgestalt Berlin I defined the visual appearance throughout all media.
Logodesign, Brand Design, Illustration, UI/UX Design
Best of Content Marketing Gold
The illustration concept, which is based on collage, allowed for an agile way of creating distinct imagery when needed. The Mercedes-Benz next website
started out as a seperate URL and was later migrated to mercedes-benz.com, keeping most of the UI/UX elements and aspects as the orignial version until today.
A seamless experience through web & print
The clean design allowed the reknown Mercedes-Benz condensed typography to stand out, and the distinctive illustration style allowed Next to have a touch of its own inside the Mercedes-Benz universe. Their look and feel transcended all media.