Brand design for the bag brand LOQI. Together with Realgestalt, I designed the logo and a matching headline font, as well as the brand design and guidelines.
Logodesign, Brand Design, Type Design, Art Direction
LOQI creates and distributes bags and accessoires with original designs. The brand is expressive, loud and colorful, which posed the challenge of creating a brand
design that fits those attributes, but is not in competition with the vibrant designs of the products themselfes. The distinctive headline typography proved to be a fitting solution.
The LOQI logo consists of the same basic shapes as the headline typography, creating a contemporary yet timeless look.