LOQI

Brand design for the bag brand LOQI. Together with Realgestalt, I designed the logo and a matching headline font, as well as the brand design and guidelines.

Service

Logodesign, Brand Design, Type Design, Art Direction

Agency

Realgestalt

Client

LOQI

LOQI creates and distributes bags and accessoires with original designs. The brand is expressive, loud and colorful, which posed the challenge of creating a brand

design that fits those attributes, but is not in competition with the vibrant designs of the products themselfes. The distinctive headline typography proved to be a fitting solution.

The LOQI logo consists of the same basic shapes as the headline typography, creating a contemporary yet timeless look.

© 2020 Rundumel Branding & Design