LOQI creates and distributes bags and accessoires with original designs. The brand is expressive, loud and colorful, which posed the challenge of creating a brand design that fits those attributes, but is not in competition with the vibrant designs of the products themselfes. Together with Realgestalt Berlin, I designed the logo and a matching headline font, as well as the brand design and guidelines.
Agency: Realgestalt Berlin
My role: logo design, type design, brand design, art direction