Mercedes-benz next is the innovation magazine of the Stuttgart based car manufacturer. With Realgestalt Berlin I defined the visual appearance throughout all media. The illustration concept, which is based on collage, allowed for an agile way of creating distinct imagery when needed. The Mercedes-Benz next website started out as a seperate URL and was later migrated to mercedes-benz.com, keeping most of the UI/UX elements and aspects as the orignial version until today.
Agency: Realgestalt Berlin
My role: design concept, logo design, brand design, UI/UX, magazine design, illustration, art direction