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Brand design and custom typography for Way2Pay, a highly adaptable platform with a key focus on simplifying payment processes and minimizing costs. The aim was to create a brand identity that embodies both a technological advantage and trustworthiness, centered around a distinct custom logo and headline font.

Client: GK Software
Creative Direction and design: Dave Hänggi

Design: Markus Strümpel, Nina Edmondson, Stephano Nenke, Rene Müller
3D and animations: James Tibbitts

Type Design: Dave Hänggi, Markus Strümpel, Nina Edmondson

Consulting: Matthias Dietz

The visual brand identity of Way2Pay mirrors the seamless fusion of engagement, sophistication, and user-friendliness the brand represents. The design encapsulates the essence of the company's mission to provide effortless and efficient payment solutions.

The photography style of Way2Pay adds a human touch to the brand design. Warm tones and inviting compositions create a sense of connection, infusing the otherwise technologically sophisticated appearance with a friendly and approachable atmosphere.

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